Why London Women Get Botox?

Friendship, family, relationship breakdowns, social media… all major influences on the lives of modern women, and particularly on their appearances, as many would attest. But at what age do each of these factors come into play, if at all? And what impact do the influences have on women’s efforts to enhance their appearance?

The Cosmetic Skin Clinic asked 750 London women of all ages what would be the driving factor in their decision to have anti-wrinkle injections. Their responses produced some interesting findings…

Forever friends

"Similarity begets friendship". So wrote the philosopher Plato in 360 BCE – and it’s a notion that continues to apply centuries later according to the survey’s overall findings, which show that women in the capital are most likely to have anti-wrinkle injections following friends who have had the treatment.

The reasons behind this are likely to be two-fold: that women who are or are likely to consider anti-wrinkle injections will have their confidence in the treatment reaffirmed by seeing successful results on a person they know well; and that the endorsement of somebody they trust, such as a friend, will further seal this opinion.

Looking across the age groups, it appears that women in the 35 to 44 bracket rated the